You can choose a host language (hl) and a geo location (gl) which will set the “Accept-Language” http header of your request to. And we really don’t know what Google does use this data for, but personalizing your search results is most certainly an option.īoth browser plugins (the Chrome extension or the Firefox Add-on) work exactly the same. While both can be removed most people probably won’t do that because they don’t know or don’t care. ![]() So now Google knows your location, it will store the data for later use in a cookie called UULE and also on it’s databases. You can try this yourself here in my article/tool: Where am I now? In other cases nearby known Wifi-networks may be used to triangulate your position to a much rougher estimate. If your device has access to GPS and does find six satellites it can locate you down to within 3 metres. The Geolocation API will ask the Operating System which in turn relies on the hardwares capabilities. The second option is simply to ask you or rather ask for permission to access the Geolocation API provided by your browser. This allows Google (and others) to roughly estimate your location – typically on a city-level. Typically an ISP (Internet Service Provider) has a range of IP addresses for a specific region. There are two basic ways Google can easily detect your current location: First one being your IP address. So if you want to check those Google SERPs (search engine result pages) and are not able to visit those places physically, you need a way to fake your location and this can be done with the GS location changer. ![]() The local pack (a onebox listing local stores) often changes if you are just one block down the road. This makes total sense: Let’s say you live in New York and you search for you would expect results which are actually near you, so depending on whether you live in Brooklyn or Queens you will see completely different results (try for yourself in the Google Search Mobile Device Simulator). es for Spain there is a certain need to change your exact location because Google, depending on the query, shows completely different search results to different people. But even if you could change the country by using a different ccTLD like. ![]() This is needed because end of 2017 Google decided to remove the possibility to use ccTLDs as a mean to switch countries. The GS location changer (GS short for Google Search) is a browser plugin to emulate any location on. Why you might want to change your location
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