Moz Local will take care of all our listings for you. Don’t want to add the listings yourself? No problem, Whitespark will build them for you for $4-5/each. Once you’ve built out your citations you can discontinue using Whitespark unless you find the monitoring features useful. If you’re in a rush you can opt for a higher level plan. The $20/plan offers up to 20 citation results per day. Input your business info & local keyword – get a list of prospective citations. Local Citation Finder has a number of functions including competitive analysis and monitoring, but for the DIY the main benefit is the citation search tool. Whitespark’s Local Citation Finder – $20/month They ensure you’ve got full coverage and that your NAPs (Name, Address, Phone Number) are aligned. These products assist you to build & manage your citations (directory profiles). We used this suite for a number of years before switching to SEMRush, and they work great. While I don’t like Link-Assistant’s tricky pricing (most buyers assume they are getting a 1-year license), I do like their tools. But beware, you will need to renew your subscription in 6-months if you want to continue getting software updates (tools will generally stop working properly within a few weeks of missing updates). Altogether, there are 4 tools which sell as SEO Powersuite for $299 (Professional Edition). Only need backlink analysis? Buy SEOSpyGlass. Just need keyword research and rank tracking? Buy Rank Tracker. Link-Assistant (Windows software) offers a suite of tools with different SEO functions. Link-Assistant’s SEO PowerSuite Pro – $299/6-months You also get access to MozRank, their excellent replacement for Google’s now-defunct PageRank. This saves time which makes it perfect for heavy-duty use. ![]() This makes the tool more elegant and easier to use than SEMRush. Moz Pro has somewhat less functionality than SEMRush but is purpose-built with all the essential tools for SEO. The only knock we have on SEMRush is that when you pack in this much utility, the interface can become pretty complicated – expect a bit of a learning curve. And, as a big bonus, SEMRush is one of the very best tools for AdWords competitive/keyword research & analysis. ![]() It almost feels like the good old days before Google started anonymizing organic keyword data. The latter report combines Analytics, Search Console, and SEMRush data to show you what keywords are driving organic traffic to which pages. The two biggest stand-out features for me, are the automated disavow management tool and organic traffic insights. Yet, it’s priced well below other tools with far less functionality. With tools for everything mentioned above, and much more, along with tight integration with Search Console and Analytics, this is one of the most robust SEO management solutions. SEMRush has quickly become the Swiss army knife of SEO management. If you invest in one of these you can almost skip the rest of this article. These do-it-all tools include everything you need to perform keyword and competitive research, audit and monitor the health of your website, analyze your backlinks, and track organic rankings. Importantly, we only promote products that we use ourselves. Tools will be categorized by purpose/utility and I’ll provide current pricing for the average business user.ĭISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. I’ll list the best-paid SEO tools as well as free or low-cost alternatives where available. In this article, I’m going to run down the state of the art SEO tools for small business. SEO strategy has shifted dramatically, and so have the tools available for managing SEO. We’ve been doing SEO since 2002 and a lot has changed in 16 years. Maybe you manage SEO for your own business or you’ve been dabbling in providing SEO services.
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